PR Philosophy

There’s a reason for our company’s name. In competitive cycling, the term “echelon” refers to the paceline that both naturally and strategically forms when cyclists race in a group together.

A proper echelon looks something like this:

Doing things this way, each cyclist falls comfortably into the slipstream of the one who precedes him. Because of this, in spite of relentless headwinds, greater speeds are quickly achieved.

Earned press works the exact same way..

As opposed to firing off aimless pitches to unsuspecting journalists, hoping for eventual publication and viral reach, our approach to PR is strategic, calculated and results-driven.

Using the same process that’s produced hundreds of placements for countless startups and SMBs, our one-of-a-kind PR attack promotes the swift, downward flow of effective media operations:

Just as cyclists in an echelon are able to effectively cut through nagging winds, our unique PR blueprint slices through the static PR your rivals pitch and place to compete for buyer attention.

The result? Unparalleled brand recognition.

Smart PR is strong, scalable and streamlined. Echelon Copy makes it happen.

Don’t take our word for it, though—see what all the buzz is about with a free Discovery Call.